Online & offline people-centric experiences that grow you business.
What I can offer.
I have a true passion for technology and building innovative end-user experiences that improve and enrich people’s work and lives.
Startup Growth Support
Define your brand
In the early days of a company you might have created a logo and maybe even chosen brand colors or fonts, but you haven’t really spent time thinking about how your branding impacts your ability to transmit your company’s mission. Forget costly and complicated agencies. I keep the branding process simple, straightforward and affordable.
Design your space
Design can positively (or negatively) impact employee experience and performance. Numerous studies have shown that the layout, lighting, furniture, and overall ambiance of an office can significantly influence your brand perception, employee productivity and wellbeing. Good office design (however small) doesn’t need to be costly - make yours a space your people want to work in.
Rethink your website
Same goes for your website. Maybe you have a basic one, maybe you don’t have one at all. Regardless, there are ways in which your website can supercharge your growth or it can be a drain on your time and resources. A well-designed website is so much more than your digital calling card - it is a potential hub for all your online growth.
End-to-end customer journeys
There are good ideas, and then there is the ability to execute and deliver on them. I will help you understand your customers better, and guide you in building out the internal operations you need to deliver a great customer experience end-to-end that keeps them coming back for more.
Social Media Content & Management
Let’s be honest, we know we need to be present, but the amount of content needed to keep our online presence fresh can feel overwhelming for small companies. More is not better - learn how to do social media smarter so that it works for you business goals and doesn’t become a time and resources black hole.
Prepare your seed round
Raising a seed funding round is a big milestone in any startup’s journey and a solid commercial plan will get you over the line with investors. I have successfully led various startups through more than five funding rounds and can help you build out the go-to-market strategy you need.
Strategic sparring
As a founder it’s all too easy to assume that the market is just as excited about your product as you are. Sometimes what you need is an objective opinion from a seasoned startup veteran to sanity check your idea and push you to explore your business with fresh eyes.
Scale-Up Acceleration
Align Marketing & Sales Ops
There comes a time in every startup’s life when what worked before in your marketing and sales operations is getting out of control and keeps breaking. It’s time to sit down and reimagine how you can better drive growth by bringing your Marketing and Sales teams together and leading them through an operational realignment. Use HubSpot? I’m highly specialized in supporting teams across Marketing, Sales and CS with over 10 years of hands-on experience.
Refresh your growth strategy
When was the last time you thought through your existing and potential revenue streams and gave your commercialization strategy a rethink. Your past success is not always your best path to future growth - especially if you’re noticing your customer churn increasing. A fresh perspective might be just what your team needs to supercharge growth.
Reboot your inbound content
As your business grows it can often feel like you have an ever-growing demand to generate more and more content. Are you effectively optimizing and leveraging your existing marketing content to build a strong lead pipeline? Building a powerful inbound marketing content library doesn’t have to mean hiring an army of content creators.
Optimize your digital customer journey
When was the last time you updated your customer personas? Still providing a one-size-fits-all approach to your digital customer journey? Growing companies often don’t realize that their teams are no longer delivering a consistent brand experience across the entire customer journey.
Corporate Transformation
Change management communications
All companies face moments when they need to guide their whole organization through transition, and leadership’s ability to do so is fundamentally tied to the strength and cadence of the story they have to share. I will help you craft the key messaging and delivery plan to guide all your people successfully through your change.
Map your customer experience
Long gone are the days that any business can allow its digital footprint to be a mere online business card. There is no industry that is not being affected by how we all use and interact with digital experiences in our personal and work lives. It’s time to understand how your stakeholders are interacting with your brand and unlock the business opportunities that a customer-centric digital experience can bring.
Staffing up your marketing team
You’re busy building, coordinating and executing campaigns for your organisation, so you don’t have time to find and screen marketing candidates to staff up your team. I’ve built marketing teams for over 10 years, let me provide you with a shortlist of only the best professionals to interview so that you don’t have to waste your time on non-starter candidates.
“Christina is a truly unique person in the sense that she is able to conceptualize, visualize, and establish long-term strategies and plans, and then actually execute on them. She’s a challenger of the status quo, always looking for ways to improve, and always looking to take those around her on that upwards journey.”
— Kevin Nass, Head of Customer Accounts @ CarbonCrop